Fergie’s records may not be flying off the shelves, but that certainly hasn’t stopped her from selling out. The Black Eyed Pea has reportedly agreed to devote the bulk of her second album towards unabashedly promoting Candie’s clothing line, in exchange for lots and lots of money.

Fergie is set to make £2 million by promoting a US clothing firm in her songs. The 32-year-old Black Eyed Peas singer, who has become the first star to agree to product placement in her songs, will write and perform tracks endorsing fashion company Candie’s on her second solo album. An executive at Fergie’s record label said: “With record sales in decline, you must find novel ways to make money out of the music.”

Devoted fans are nevertheless eagerly anticipating Fergie’s follow-up album, having reasoned that the blatant commercialism is largely irrelevant, given that her songs lacked any artistic merit to begin with. Meanwhile, rapper Busta Rhymes took issue with the assertion that Fergie was the “first star” to dabble in product placement.

“Um, have any of you actually tasted Courvoisier?” Busta wanted to know. “Because, guess what, it sucks.”

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