Gay rag The Advocate, which Bill Gates just saved from certain death, is making good on those cosmetic changes it promised us. As Queerty first told us:

With the September anniversary issue, The Advocate will roll out a more vivid, sophisticated look under the direction of Luke Hayman, who recently redesigned Time and New York. It will feature a modern sans-serif logo and typeface, uncoated cover stock and bright, color-coded departments. “We feel now that we’ve got a design that reflects a mission to curate the news,” [editor Anne] Stockwell said.

Or, as the Times’s Justin Jones points out, The Advocate is just doing away with the wrapper that covers the magazine when sent to subscribers, hiding the title … in case you don’t want your neighbors to know you’re a big ‘mo.

It’s The Advocate’s way of, ahem, “coming out of the closet.” It’s also the Times way of completely ignoring, failing to mention, or even acknowledging this might be little more than a cost-saving measure.

Original post by perez and software by Elliott Back